Compare Huntington's (1993) argument in The clash of civilizations to Essay

Compare Huntington's (1993) argument in The clash of civilizations to that of Wendell Bell (2004) Humanities' commo - Essay Example There is much credence to this thesis, as a quick glance at history of last millennia will reveal. During ancient times, the chief source of identification came from the tribe or clan to which an individual belonged. Since life was harsh, brutal and short, there was no scope for identification beyond this narrow realm. But as civilization progressed our societies got organized in terms of kingdoms and other smaller autocratic domains. Conflict between two groups could still arise on the basis of differences in cultures or religions or languages, etc, but limitations of geography, locomotive technology and lack of sophisticated organization meant that instances of clashes between civilizations was not frequent. But in the modern world, especially since the industrial revolution, technological advancement (especially in areas of transportation, telecommunication) alongside global economic integration has shrunk the distance between civilizations, making them prone to friction and confl ict. Of the seven major civilizations that Huntington identifies in his essay, the one between Islam and the West has taken center-stage in contemporary world.

Advertising Proposal for SONY Online Entertainment LLC Case Study

Advertising Proposal for SONY Online Entertainment LLC - Case Study Example Little of this consumer success radiates on SONY Online Entertainment (SOE) as yet, probably because it was established fairly recently as the online gaming firm of the SONY Corp. of America. Notwithstanding its distinguished corporate lineage, SOE is a fledgling company that needs to position its own brand, broaden its marketing base and overcome the heavy competition in online gaming through innovative thinking and ideas.FGH Associates, a full-service advertising agency, proposes to give SOE top-of-mind consumer recall and preference through a one-year advertising blitz that utilises every major medium - TV, radio, magazines, newspapers, cinema, video games, Internet, billboards - to deliver the message. The message: SOE is the online gaming firm for quality, innovation and delivery. This message will be delivered to the target market through meaningful advertising modules that exude warmth, energy and ingenuity. Advertising is meaningful if it is true-to-life and effective, warm i f gentle and sensitive, energetic if lively and appealing, ingenious if imaginative and silly but clever (McKay, 2005).In adopting an advertising strategy, positioning plays an important part. Positioning a product for a feasible market involves communication, which has become difficult in an "over-communicated" society (Goldman & Papson, 1994). There are just too many companies, too many products, and too much marketing noise such that in the US alone, per capita consumption in advertising is placed at $200 per year. In 2006, adspend worldwide was placed at $385 billion and is expected to reach $500 billion in 2010 (Chowdhury, 1994). Through all this noise, however, a firm can manage if it considers not only its own strengths and weaknesses but also those of its competitors. The easiest way to get into a person's mind is to relate to customers in a personal way (Desmond, 2003) and appeal to emotions in some ways (AllBusiness.com, 2008). This can only be done if the advertiser belie ves in his product. Even the most carefully thought out and highly creative ads would fail to connect if the product is not as good as advertised. The American Research Group (2007) sets 10 rules in making advertising more effective: 1. Tell a simple but good story instead of just purveying information. 2. Make the desired call to action an essential part of the story. 3. Use emotional appeal as basis. 4. Use easy and simple arguments. 5. Show instead of tell the message. 6. Use symbolic languages and images that relate to the senses, 7. Match what viewers see with what they hear. 8. Stay with a scene long enough for more impact. 9. Let a powerful video speak for itself. 10. Use identifiable music. When advertising takes these rules to heart and still fails to sway consumers, it may be worthwhile to follow

Edward Jones As One Of The Famous Organization In The Brokerage Case Study

Edward Jones As One Of The Famous Organization In The Brokerage Industry - Case Study Example The firm deals in individual bonds and stocks and mainly targeted the rural and sub urban areas. But wit time as the firms succeed, it decided to enter the fast growing economies but to its shock it faced difficulty in entering the urban areas with its concept. Thus the paper deals with the strategy that the firm adopted in order to stay competitive and competitive advantage over its competitors. The brokerage industry suffered a huge threat from the financial analysis such as the banks which also started to provide similar kind of offerings as the brokerage firms. To overcome this threat and make a place in the minds of the customers the firm decided to adopt the differentiation and expansion strategy offering the customers services which they look forward for and ensure high savings. The report deals with internal and external assessment of the industry and the firm by implementing the tools such as PEST analysis, Porters five force and VIRO Analysis. The current strategies have be en discussed along with the current issues and each of the alternatives is evaluated and finally recommendation has been provided to Edward Jones to adapt to the expansion strategy. Contents Executive Summary 2 External Assessment 4 Internal Assessment 5 Current Strategies 6 Key Issues 7 Implementable Strategic Alternatives 8 Criteria and Evaluation of Alternatives by Criteria 9 Recommendation and its Implementation 10 Limitations and Critique of Recommendation 10 Reference 12 Exhibits 13 Exhibit 1: External Assessment 13 Exhibit 2: Internal Analysis 15 Exhibit 3: Structure of strategic Alternatives 17 Exhibit 4: Assumption and Justification 19 Exhibit 5: NPV of Expansion Strategy 20 Exhibit 6: Action plan 21 External Assessment The retail brokerage industry enabled the individual consumers to invest in financial assets such as bonds and stocks. The industry has grown in the second half of the 20 century which has increased the individual ownership of financial assets and also incre ased the demand for brokerage services. A fundamental shift in the income level has also increased the responsibility of individuals for retirement’s assets. The brokerage business also grew with the rise in value of stock market. This increase made the stock much more attractive. With the baby boomer generation reaching the phase of retirement their financial concern has shifted from the accumulation of savings for retirement to the distribution of the assets. The retail brokerage industry showed growth opportunity in the field on technology and social factors. With an increased in the pension plans, people started to invest more giving rise to retail brokerage. Also with low substitute, the retail brokerage industry has the opportunity to grow and regain its place which it had made few years back. Opportunity lies with the adoption of new and latest technology along with moderate price, the retail brokerage industry has a wide opportunity to flourish in the world of online investment. This factor can also lead to threat because the number of online users has increased, missing out the attention by individual broker (Exhibit 1) However threat lies with the risk of entry of potential competitors which tends to increase the number of competitors and diversity of the products. Another weakness lies with the firm’s brand value which still stands behind in terms of brand awareness in the urban areas and with more of the clients using off the online services poses a huge threat for Edward Jones. Internal Assessment Edward Jones is a brokerage firm and serves only individual consumers and has segmented customers based on three criteria, retires preretirees and the small business owners. Edward Jones became the fourth largest broker

How Andrew Jackson was portrayed Essay Example for Free

How Andrew Jackson was portrayed Essay Andrew Jackson was the seventh president of the United States. A rough-hewn military hero, he was regarded by many as the spokesman of the common man. He entered the White House in 1829 after winning the second of two vigorously fought election campaigns. Through his forceful personality, he restructured the office of the president and helped shape the democratic party. Less educated and less schooled in government than many of his political opponents, Jackson had leaped to national fame in the War of 1812 as the hero of the Battle of New Orleans and had captured the dedicated loyalty of a vast segment of the American population. He was widely acclaimed as the symbol of what the new American thought himself to be a self-made man endowed with virtue and strength. The results of the election of 1824 proved that Jackson was indeed the champion of a popular majority. Jacksons administrations were highlighted by the frustration of sectional attempts to weaken the central government by state nullification of federal law, and by his confrontation with the Bank of the U.S. Jackson also positively affected the development of the U.S. presidency. He concentrated power in the office through wide use of the veto and through his insistence that the chief executive alone represented the will of the whole nation. He committed the presidential powers to the protection of the people. Throughout his presidency, Jackson was portrayed as both a states rightist and as a nationalist. As a states rightist, he proteced the states rights so that the federal government would not fund individual states rights and favor them over other states. He was a strong believer in the political ideas of the Jeffersonians. Another example of Jackson being a states rightist includes the Maysville Road veto. Jackson had pledged to reduce the national debt and was opposed to the rising number of bills before Congress that proposed to finance internal improvements with public money. The Maysville Road Bill gave authorized the use of federal funds to construct a road between the towns of Maysville and Lexington, both in Kentucky. Jackson vetoed the bill, calling it unconstitutional because it concerned only the state of Kentucky. As a nationalist, Jackson believed in a strong central government in order to unify the nation. He also believed in a democracy for the entire nation. Jackson also supported the Spoils System, which rewarded his political supporters with public offices and allowed common people to take office.

Lyric Poems in Ancient Times Essay -- Literary Analysis, Egyptian Poem

The lyric poems in the ancient times are presented in the first person point of view. Since lyric poetry expresses the personal and emotional feelings of a speaker, Sappho’s poems, Abu Nawar’s verses, Egyptian poems, and Neo-Christian Aztec poems explore the emotions of the speakers as they describe their culture, lifestyle, and tradition. These verses depict the passion, love, and perspectives of the ancient civilizations The Songs of Aztec Nobility encompass the curiosity of the speaker towards her social environment. In one of the Songs of the Aztec Nobility, the speaker conveyed: â€Å"Make your beginning, / you who sing. / May you beat again / your flowered drum, / may you give joy / to my lords, / the eagles, the jaguars. / Briefly are we here together† (1-8). This is the establishing point of the verse—expressing the delightfulness of the speaker. The poet uses metaphor, symbolism, and imagery to emphasize her perspectives. The flowered drum symbolizes happiness, delightfulness, and liveliness. The eagles and jaguars are imageries of strictness and wildness, but through the flower drums that continue to beat, these strict and wild lords become soft and overwhelmed. From this sense, it can be said that during the period of ancient Aztec, poems like this express the metaphorical emotions of the poets. On the other hand, the Greek poems envisage the concept of love and passion between two people. In one of the poems of Sappho, the speaker expressed: â€Å"Come to me now once again and release me / from grueling anxiety. / All that my heart longs for, / fulfill. And be yourself my ally in love’s battle† (25-28). The speaker in this part of the verse seeks for dependence. Same with the poetic techniques of Aztec poetry, this poem also... ...y, Odysseus’ fate depends on his power and magnificence. In the last part of the piece, the hero conveyed: â€Å"Yet Fate, yet cruel Fate repose denies; / A labour long, and hard, remains behind; / By heaven above, by hell beneath enjoin’d: / For the tiresias through th’ eternal gates / Of hell I trode, to learn my future fates† (Homer, 1853, XXIII; 266-270). Odysseus expresses his strength and influence to bring back his kingdom. Despite all his circumstances in the hands of different gods and goddesses, Odysseus emphasizes his strength to conquer all his foes and win the battle against them. This also brings him home to his family and followers. This idea proves that Odysseus’ destiny lies within his own hands. He holds his fate—depending on his wit, strength, and dignity. He used these personalities throughout his journey, which brings him back to his wife and son.

A Case of Convicted Rapists

I read in this journal that research mainly by interviews with convicted sexual offenders and contrast groups is important in order to understand why and how sexual violence against women occurred (1).Because masculinity has been assumed to be superior, and knowledge reflects on male dominated universe reflecting the views of patriarchal beliefs, feminists need to study and understand the reality of sexually violent men (2, 3).I noted that there are numerous hindrances in determining number and characteristics of rapists because only the ‘classic’ and violent cases are reported. To counter this, research would require interviews with the group of unreported rapists but this would again place the researcher as an accomplice because of protecting the rapist’s identity (6, 7).Information acquired in therapy is unreliable due to prisoner’s mistrust of prison officials as they feel it might be used against them in a parole hearing (10-11). Traditional masculinit y behaviour suggested the men would respond positively to a female interviewer and despite security risks, professional self took priority before the personal self in order to collect relevant data (12, 13).I understood that to get good data, a good working relationship, the use of non-threatening background information and long interviews was crucial (15).Rapport was necessary in creating trust, confidentiality and mutual respect and this appealed to even the hardcore felons who were ready to talk to a non-judgmental outsider if just to break prison monotony. While neutrality should not be portrayed as approval, disagreements can result in destruction of rapport and jeopardize future interviews. Opinion should be put forth candidly but carefully to leave the participant feeling positive about the interview (16-18).I learned that many prisoners present unique problems in regard to obtaining voluntary informed consent and mentioning that they were rapists would cause the men shame an d embarrassment (19-21). Explanations on risks, safeguards and the prisoners’ rights were given as well as permission to confirm the validity of the interview data (23-25).Research showed that prisoners are prone to lying, fabrication and manipulation in order to better their chances of parole because their approval depends on staff researchers’ assessment. While some rapists admitted to raping, they played down their use of force, others did not believe their actions constituted rape and the rest completely denied any sexual contact with the victims and pleaded mistaken identity (27-28).I also noted that while cooperation from the State Department of Corrections and the prison staff was excellent, riots and lockups, scheduling mishaps, inmate transfers and absenteeism, electricity blackouts and the occasional lack of an interview room were some of the obstacles encountered while at times unfavourable weather and lack of air conditioning made the longer interviews almo st unbearable (29-30).ReferencesDiana, s. (1990). A glimpse inside. Understanding sexual harassment: a study of convicted rapists. Rout ledge, New York. Â  

Attachment and Imprinting Essay

Attachment Attachment is an emotional bond which we as people depend on for our sense of security . Attachment is not just a connection between two people; it is a bond that involves a desire for regular contact with that person we want to remain close to one another. But also we can have the distress of separation and joy and being reunited. As we form attachments throughout our lives there is a particular attachment between babies and their main primary carer According to psychologist Mary Ainsworth , attachment â€Å"may be defined as an affectional tie that one person or animal forms between himself and another specific one – a tie that binds them together in space and endures over time.† Attachment behaviour in adults towards a child includes responding sensitively and appropriately to the child’s needs. Such behaviour appears universal across cultures. Attachment theory provides an explanation of how the parent-child relationship emerges and influences subsequent development. John Bowlby’s theory of attachment led to believe the importance of the child’s relationship with their mother in terms of their social, emotional and cognitive development. Specifically, it shaped his belief about the link between early infant separations with the mother and later, led Bowlby to formulate his attachment theory. Rudolph Schaffer and Peggy Emerson studied the progress of 60 babies starting from a few weeks old to 18 months. These children were observed in their own home , and a pattern was identified in their development of attachment. They found that babies attachment developed in a sequence Up to 3 months of age – Indiscriminate attachments. The newborn is predisposed to attach to any human. Most babies respond equally to any caregiver After 4 months – Preference for certain people. Infants they learn to distinguish primary and secondary caregivers but accept care from anyone; After 7 months – Special preference for a single attachment figure. The baby looks to particular people for security, comfort and protection. It shows fear of strangers (stranger fear) and unhappiness when separated from a special person  (separation anxiety). Some babies show stranger fear and separation anxiety much more frequently and intensely than others, but nevertheless they are seen as evidence that the baby has formed an attachment. This has usually developed by one year of age. After 9 months – Multiple attachments. The baby becomes increasingly independent and forms several attachments The results of their study found that attachment were most likely to develop with carers who responded to their needs , rather than the person that spent most of their time with . Schaffer and Emerson called this sensitive responsivness .But the most important fact in forming attachments is not who feeds and changes the child but who plays and communicates with him or her. Bartholomew gathered evidence that attachment behaviour exists across many different cultures . Bartholomew thought it was relevant to study adults as well as children and found evidence to suggests that adults have the desire for closeness with and attachment figure especially under certain conditions . Attachment has proved to be an invaluable in understanding the relationship between early experiences and later development. A secure attachment greatly advantages the child in its later development . Imprinting Is a rapid learning process by which a newborn or very young animal establishes a behaviour pattern of recognition and attraction to another animal of its own kind or to a substitute or an object identified as the parent. A form of imprinting is filial imprinting, in which a young animal acquires several of its behavioral characteristics from its parent. Imprinting is the term used in psychology to describe any kind of phase-sensitive learning (learning occurring at a particular age or a particular life stage) that is rapid and apparently independent of the consequences of behaviour. It was first used to describe situations in which an animal or person learns the characteristics of some stimulus, which is therefore said to be â€Å"imprinted† onto the subject. However, in child development the term is used to refer to the process by which a baby learns who its mother and father are. The process is recognised as beginning in the womb, when the unborn baby starts to recognise its  parents’ voices. Konrad Lorenz , a scientist who studied animals in their natural environment and their behaviour , found imprinting is an inbuilt tendency for a young animal to follow a moving object and form an attachment . Konrad Lorenz conducted an experiment with greylag goslings who were reared from an egg by humans and did not mix with their own speicies . He found that they imprinted to the first large moving object that it sees Lorenz also found that imprinting occurs in other kinds of animals too . He found many types of birds , some insects , fishes and some mammmals , for example deer and sheep . However imprinting not occur in human infants but they do form close relationships with others . An infant will behave differently with its mother and recognise her voice when heard , or follow her movements round the room , stop crying when they are picked up by her , a baby will recognise its own mother 2 How can studies of animal behaviour and reactions be applied to human psychology ? .Write 500 words to elaborate and justify your answer. The study of animal behaviour can lead to a deeper and broader understanding of human psychology. Research on animal behaviour has led to numerous discoveries about human behaviour, such as Ivan Pavlov’s research on classical conditioning or Harry Harlow’s work with rhesus monkeys. Many psychologists studied animals to gain an insight into human development so they could understand human behaviour without studying humans for moral and ethical reasons . This would also restrict the type of research that they could use on a human being. They also found you could control the animals environment and animals are quicker at reaching adulthood allowing them to research in a short time . Harlow did a study/experiment on young rhesus monkeys were he separated them from their mother at birth , he wanted to show the importance of a mother’s love for a healthy childhood . His study was cruel yet they uncovered truths that influence our understanding of child development .Harlow’s most famous experiment was when he separated two monkeys at birth and placed them with two artifical surrogate mothers, a wire mesh â€Å"mother† and a cloth â€Å"mother† one was not so nice to cuddle and the other ( cloth mother) was more soft and cuddly. . Both had tubes in which the monkeys could obtain food . the experiment discovered that the  monkeys spent more time with their cloth mother than their wire mother , which concluded that â€Å" contact comfort† was important in the development of affection. Harlow also found the attachment of infant monkeys to their surrogate in other experiments that he did . An example is that he placed a moving toy into the cage ,the monkeys reaction would be of one of fear or they would scream or cry, however if the wire mother was present it would stop , but with the cloth mother they showed initial fear but would quickly calm down when close to her and would explore the object with the security of the cloth mother . Harlows experiments showed proof that love is vital for normal childhood development â€Å"These data make it obvious that contact comfort is a variable of overwhelming importance in the development of affectional response, whereas lactation is a variable of negligible importance,† Harlow explained (1958). Ivan Pavlov classical conditional theory is based on his observations, he focused on investigating exactly how these conditioned responses are learned or acquired. Classical conditioning is often used to treat phobias, anxiety and panic disorders. It’s important to note that classical conditioning involves placing a neutral signal before a naturally occurring reflex. In Pavlov’s classic experiment with dogs, the neutral signal was the sound of a tone and the naturally occurring reflex was salivating in response to food. Behaviorism is based on the assumption that learning occurs through interactions with the environment. Two other assumptions of this theory are that the environment shapes behavior and that taking internal mental states such as thoughts, feelings, and emotions into consideration is useless in explaining behaviour. A understanding of human behaviour and development through studies of social behaviour in monkeys has relevance for general and child psychology . Especially in Harlow’s learning research it demonstrates that animals , like humans are able to learn and apply stategies to situations , so we have a better understanding on why we behave the way we do .