Compare Huntington's (1993) argument in The clash of civilizations to Essay

Compare Huntington's (1993) argument in The clash of civilizations to that of Wendell Bell (2004) Humanities' commo - Essay Example There is much credence to this thesis, as a quick glance at history of last millennia will reveal. During ancient times, the chief source of identification came from the tribe or clan to which an individual belonged. Since life was harsh, brutal and short, there was no scope for identification beyond this narrow realm. But as civilization progressed our societies got organized in terms of kingdoms and other smaller autocratic domains. Conflict between two groups could still arise on the basis of differences in cultures or religions or languages, etc, but limitations of geography, locomotive technology and lack of sophisticated organization meant that instances of clashes between civilizations was not frequent. But in the modern world, especially since the industrial revolution, technological advancement (especially in areas of transportation, telecommunication) alongside global economic integration has shrunk the distance between civilizations, making them prone to friction and confl ict. Of the seven major civilizations that Huntington identifies in his essay, the one between Islam and the West has taken center-stage in contemporary world.

Advertising Proposal for SONY Online Entertainment LLC Case Study

Advertising Proposal for SONY Online Entertainment LLC - Case Study Example Little of this consumer success radiates on SONY Online Entertainment (SOE) as yet, probably because it was established fairly recently as the online gaming firm of the SONY Corp. of America. Notwithstanding its distinguished corporate lineage, SOE is a fledgling company that needs to position its own brand, broaden its marketing base and overcome the heavy competition in online gaming through innovative thinking and ideas.FGH Associates, a full-service advertising agency, proposes to give SOE top-of-mind consumer recall and preference through a one-year advertising blitz that utilises every major medium - TV, radio, magazines, newspapers, cinema, video games, Internet, billboards - to deliver the message. The message: SOE is the online gaming firm for quality, innovation and delivery. This message will be delivered to the target market through meaningful advertising modules that exude warmth, energy and ingenuity. Advertising is meaningful if it is true-to-life and effective, warm i f gentle and sensitive, energetic if lively and appealing, ingenious if imaginative and silly but clever (McKay, 2005).In adopting an advertising strategy, positioning plays an important part. Positioning a product for a feasible market involves communication, which has become difficult in an "over-communicated" society (Goldman & Papson, 1994). There are just too many companies, too many products, and too much marketing noise such that in the US alone, per capita consumption in advertising is placed at $200 per year. In 2006, adspend worldwide was placed at $385 billion and is expected to reach $500 billion in 2010 (Chowdhury, 1994). Through all this noise, however, a firm can manage if it considers not only its own strengths and weaknesses but also those of its competitors. The easiest way to get into a person's mind is to relate to customers in a personal way (Desmond, 2003) and appeal to emotions in some ways (AllBusiness.com, 2008). This can only be done if the advertiser belie ves in his product. Even the most carefully thought out and highly creative ads would fail to connect if the product is not as good as advertised. The American Research Group (2007) sets 10 rules in making advertising more effective: 1. Tell a simple but good story instead of just purveying information. 2. Make the desired call to action an essential part of the story. 3. Use emotional appeal as basis. 4. Use easy and simple arguments. 5. Show instead of tell the message. 6. Use symbolic languages and images that relate to the senses, 7. Match what viewers see with what they hear. 8. Stay with a scene long enough for more impact. 9. Let a powerful video speak for itself. 10. Use identifiable music. When advertising takes these rules to heart and still fails to sway consumers, it may be worthwhile to follow

Edward Jones As One Of The Famous Organization In The Brokerage Case Study

Edward Jones As One Of The Famous Organization In The Brokerage Industry - Case Study Example The firm deals in individual bonds and stocks and mainly targeted the rural and sub urban areas. But wit time as the firms succeed, it decided to enter the fast growing economies but to its shock it faced difficulty in entering the urban areas with its concept. Thus the paper deals with the strategy that the firm adopted in order to stay competitive and competitive advantage over its competitors. The brokerage industry suffered a huge threat from the financial analysis such as the banks which also started to provide similar kind of offerings as the brokerage firms. To overcome this threat and make a place in the minds of the customers the firm decided to adopt the differentiation and expansion strategy offering the customers services which they look forward for and ensure high savings. The report deals with internal and external assessment of the industry and the firm by implementing the tools such as PEST analysis, Porters five force and VIRO Analysis. The current strategies have be en discussed along with the current issues and each of the alternatives is evaluated and finally recommendation has been provided to Edward Jones to adapt to the expansion strategy. Contents Executive Summary 2 External Assessment 4 Internal Assessment 5 Current Strategies 6 Key Issues 7 Implementable Strategic Alternatives 8 Criteria and Evaluation of Alternatives by Criteria 9 Recommendation and its Implementation 10 Limitations and Critique of Recommendation 10 Reference 12 Exhibits 13 Exhibit 1: External Assessment 13 Exhibit 2: Internal Analysis 15 Exhibit 3: Structure of strategic Alternatives 17 Exhibit 4: Assumption and Justification 19 Exhibit 5: NPV of Expansion Strategy 20 Exhibit 6: Action plan 21 External Assessment The retail brokerage industry enabled the individual consumers to invest in financial assets such as bonds and stocks. The industry has grown in the second half of the 20 century which has increased the individual ownership of financial assets and also incre ased the demand for brokerage services. A fundamental shift in the income level has also increased the responsibility of individuals for retirement’s assets. The brokerage business also grew with the rise in value of stock market. This increase made the stock much more attractive. With the baby boomer generation reaching the phase of retirement their financial concern has shifted from the accumulation of savings for retirement to the distribution of the assets. The retail brokerage industry showed growth opportunity in the field on technology and social factors. With an increased in the pension plans, people started to invest more giving rise to retail brokerage. Also with low substitute, the retail brokerage industry has the opportunity to grow and regain its place which it had made few years back. Opportunity lies with the adoption of new and latest technology along with moderate price, the retail brokerage industry has a wide opportunity to flourish in the world of online investment. This factor can also lead to threat because the number of online users has increased, missing out the attention by individual broker (Exhibit 1) However threat lies with the risk of entry of potential competitors which tends to increase the number of competitors and diversity of the products. Another weakness lies with the firm’s brand value which still stands behind in terms of brand awareness in the urban areas and with more of the clients using off the online services poses a huge threat for Edward Jones. Internal Assessment Edward Jones is a brokerage firm and serves only individual consumers and has segmented customers based on three criteria, retires preretirees and the small business owners. Edward Jones became the fourth largest broker

How Andrew Jackson was portrayed Essay Example for Free

How Andrew Jackson was portrayed Essay Andrew Jackson was the seventh president of the United States. A rough-hewn military hero, he was regarded by many as the spokesman of the common man. He entered the White House in 1829 after winning the second of two vigorously fought election campaigns. Through his forceful personality, he restructured the office of the president and helped shape the democratic party. Less educated and less schooled in government than many of his political opponents, Jackson had leaped to national fame in the War of 1812 as the hero of the Battle of New Orleans and had captured the dedicated loyalty of a vast segment of the American population. He was widely acclaimed as the symbol of what the new American thought himself to be a self-made man endowed with virtue and strength. The results of the election of 1824 proved that Jackson was indeed the champion of a popular majority. Jacksons administrations were highlighted by the frustration of sectional attempts to weaken the central government by state nullification of federal law, and by his confrontation with the Bank of the U.S. Jackson also positively affected the development of the U.S. presidency. He concentrated power in the office through wide use of the veto and through his insistence that the chief executive alone represented the will of the whole nation. He committed the presidential powers to the protection of the people. Throughout his presidency, Jackson was portrayed as both a states rightist and as a nationalist. As a states rightist, he proteced the states rights so that the federal government would not fund individual states rights and favor them over other states. He was a strong believer in the political ideas of the Jeffersonians. Another example of Jackson being a states rightist includes the Maysville Road veto. Jackson had pledged to reduce the national debt and was opposed to the rising number of bills before Congress that proposed to finance internal improvements with public money. The Maysville Road Bill gave authorized the use of federal funds to construct a road between the towns of Maysville and Lexington, both in Kentucky. Jackson vetoed the bill, calling it unconstitutional because it concerned only the state of Kentucky. As a nationalist, Jackson believed in a strong central government in order to unify the nation. He also believed in a democracy for the entire nation. Jackson also supported the Spoils System, which rewarded his political supporters with public offices and allowed common people to take office.

Lyric Poems in Ancient Times Essay -- Literary Analysis, Egyptian Poem

The lyric poems in the ancient times are presented in the first person point of view. Since lyric poetry expresses the personal and emotional feelings of a speaker, Sappho’s poems, Abu Nawar’s verses, Egyptian poems, and Neo-Christian Aztec poems explore the emotions of the speakers as they describe their culture, lifestyle, and tradition. These verses depict the passion, love, and perspectives of the ancient civilizations The Songs of Aztec Nobility encompass the curiosity of the speaker towards her social environment. In one of the Songs of the Aztec Nobility, the speaker conveyed: â€Å"Make your beginning, / you who sing. / May you beat again / your flowered drum, / may you give joy / to my lords, / the eagles, the jaguars. / Briefly are we here together† (1-8). This is the establishing point of the verse—expressing the delightfulness of the speaker. The poet uses metaphor, symbolism, and imagery to emphasize her perspectives. The flowered drum symbolizes happiness, delightfulness, and liveliness. The eagles and jaguars are imageries of strictness and wildness, but through the flower drums that continue to beat, these strict and wild lords become soft and overwhelmed. From this sense, it can be said that during the period of ancient Aztec, poems like this express the metaphorical emotions of the poets. On the other hand, the Greek poems envisage the concept of love and passion between two people. In one of the poems of Sappho, the speaker expressed: â€Å"Come to me now once again and release me / from grueling anxiety. / All that my heart longs for, / fulfill. And be yourself my ally in love’s battle† (25-28). The speaker in this part of the verse seeks for dependence. Same with the poetic techniques of Aztec poetry, this poem also... ...y, Odysseus’ fate depends on his power and magnificence. In the last part of the piece, the hero conveyed: â€Å"Yet Fate, yet cruel Fate repose denies; / A labour long, and hard, remains behind; / By heaven above, by hell beneath enjoin’d: / For the tiresias through th’ eternal gates / Of hell I trode, to learn my future fates† (Homer, 1853, XXIII; 266-270). Odysseus expresses his strength and influence to bring back his kingdom. Despite all his circumstances in the hands of different gods and goddesses, Odysseus emphasizes his strength to conquer all his foes and win the battle against them. This also brings him home to his family and followers. This idea proves that Odysseus’ destiny lies within his own hands. He holds his fate—depending on his wit, strength, and dignity. He used these personalities throughout his journey, which brings him back to his wife and son.

A Case of Convicted Rapists

I read in this journal that research mainly by interviews with convicted sexual offenders and contrast groups is important in order to understand why and how sexual violence against women occurred (1).Because masculinity has been assumed to be superior, and knowledge reflects on male dominated universe reflecting the views of patriarchal beliefs, feminists need to study and understand the reality of sexually violent men (2, 3).I noted that there are numerous hindrances in determining number and characteristics of rapists because only the ‘classic’ and violent cases are reported. To counter this, research would require interviews with the group of unreported rapists but this would again place the researcher as an accomplice because of protecting the rapist’s identity (6, 7).Information acquired in therapy is unreliable due to prisoner’s mistrust of prison officials as they feel it might be used against them in a parole hearing (10-11). Traditional masculinit y behaviour suggested the men would respond positively to a female interviewer and despite security risks, professional self took priority before the personal self in order to collect relevant data (12, 13).I understood that to get good data, a good working relationship, the use of non-threatening background information and long interviews was crucial (15).Rapport was necessary in creating trust, confidentiality and mutual respect and this appealed to even the hardcore felons who were ready to talk to a non-judgmental outsider if just to break prison monotony. While neutrality should not be portrayed as approval, disagreements can result in destruction of rapport and jeopardize future interviews. Opinion should be put forth candidly but carefully to leave the participant feeling positive about the interview (16-18).I learned that many prisoners present unique problems in regard to obtaining voluntary informed consent and mentioning that they were rapists would cause the men shame an d embarrassment (19-21). Explanations on risks, safeguards and the prisoners’ rights were given as well as permission to confirm the validity of the interview data (23-25).Research showed that prisoners are prone to lying, fabrication and manipulation in order to better their chances of parole because their approval depends on staff researchers’ assessment. While some rapists admitted to raping, they played down their use of force, others did not believe their actions constituted rape and the rest completely denied any sexual contact with the victims and pleaded mistaken identity (27-28).I also noted that while cooperation from the State Department of Corrections and the prison staff was excellent, riots and lockups, scheduling mishaps, inmate transfers and absenteeism, electricity blackouts and the occasional lack of an interview room were some of the obstacles encountered while at times unfavourable weather and lack of air conditioning made the longer interviews almo st unbearable (29-30).ReferencesDiana, s. (1990). A glimpse inside. Understanding sexual harassment: a study of convicted rapists. Rout ledge, New York. Â  

Attachment and Imprinting Essay

Attachment Attachment is an emotional bond which we as people depend on for our sense of security . Attachment is not just a connection between two people; it is a bond that involves a desire for regular contact with that person we want to remain close to one another. But also we can have the distress of separation and joy and being reunited. As we form attachments throughout our lives there is a particular attachment between babies and their main primary carer According to psychologist Mary Ainsworth , attachment â€Å"may be defined as an affectional tie that one person or animal forms between himself and another specific one – a tie that binds them together in space and endures over time.† Attachment behaviour in adults towards a child includes responding sensitively and appropriately to the child’s needs. Such behaviour appears universal across cultures. Attachment theory provides an explanation of how the parent-child relationship emerges and influences subsequent development. John Bowlby’s theory of attachment led to believe the importance of the child’s relationship with their mother in terms of their social, emotional and cognitive development. Specifically, it shaped his belief about the link between early infant separations with the mother and later, led Bowlby to formulate his attachment theory. Rudolph Schaffer and Peggy Emerson studied the progress of 60 babies starting from a few weeks old to 18 months. These children were observed in their own home , and a pattern was identified in their development of attachment. They found that babies attachment developed in a sequence Up to 3 months of age – Indiscriminate attachments. The newborn is predisposed to attach to any human. Most babies respond equally to any caregiver After 4 months – Preference for certain people. Infants they learn to distinguish primary and secondary caregivers but accept care from anyone; After 7 months – Special preference for a single attachment figure. The baby looks to particular people for security, comfort and protection. It shows fear of strangers (stranger fear) and unhappiness when separated from a special person  (separation anxiety). Some babies show stranger fear and separation anxiety much more frequently and intensely than others, but nevertheless they are seen as evidence that the baby has formed an attachment. This has usually developed by one year of age. After 9 months – Multiple attachments. The baby becomes increasingly independent and forms several attachments The results of their study found that attachment were most likely to develop with carers who responded to their needs , rather than the person that spent most of their time with . Schaffer and Emerson called this sensitive responsivness .But the most important fact in forming attachments is not who feeds and changes the child but who plays and communicates with him or her. Bartholomew gathered evidence that attachment behaviour exists across many different cultures . Bartholomew thought it was relevant to study adults as well as children and found evidence to suggests that adults have the desire for closeness with and attachment figure especially under certain conditions . Attachment has proved to be an invaluable in understanding the relationship between early experiences and later development. A secure attachment greatly advantages the child in its later development . Imprinting Is a rapid learning process by which a newborn or very young animal establishes a behaviour pattern of recognition and attraction to another animal of its own kind or to a substitute or an object identified as the parent. A form of imprinting is filial imprinting, in which a young animal acquires several of its behavioral characteristics from its parent. Imprinting is the term used in psychology to describe any kind of phase-sensitive learning (learning occurring at a particular age or a particular life stage) that is rapid and apparently independent of the consequences of behaviour. It was first used to describe situations in which an animal or person learns the characteristics of some stimulus, which is therefore said to be â€Å"imprinted† onto the subject. However, in child development the term is used to refer to the process by which a baby learns who its mother and father are. The process is recognised as beginning in the womb, when the unborn baby starts to recognise its  parents’ voices. Konrad Lorenz , a scientist who studied animals in their natural environment and their behaviour , found imprinting is an inbuilt tendency for a young animal to follow a moving object and form an attachment . Konrad Lorenz conducted an experiment with greylag goslings who were reared from an egg by humans and did not mix with their own speicies . He found that they imprinted to the first large moving object that it sees Lorenz also found that imprinting occurs in other kinds of animals too . He found many types of birds , some insects , fishes and some mammmals , for example deer and sheep . However imprinting not occur in human infants but they do form close relationships with others . An infant will behave differently with its mother and recognise her voice when heard , or follow her movements round the room , stop crying when they are picked up by her , a baby will recognise its own mother 2 How can studies of animal behaviour and reactions be applied to human psychology ? .Write 500 words to elaborate and justify your answer. The study of animal behaviour can lead to a deeper and broader understanding of human psychology. Research on animal behaviour has led to numerous discoveries about human behaviour, such as Ivan Pavlov’s research on classical conditioning or Harry Harlow’s work with rhesus monkeys. Many psychologists studied animals to gain an insight into human development so they could understand human behaviour without studying humans for moral and ethical reasons . This would also restrict the type of research that they could use on a human being. They also found you could control the animals environment and animals are quicker at reaching adulthood allowing them to research in a short time . Harlow did a study/experiment on young rhesus monkeys were he separated them from their mother at birth , he wanted to show the importance of a mother’s love for a healthy childhood . His study was cruel yet they uncovered truths that influence our understanding of child development .Harlow’s most famous experiment was when he separated two monkeys at birth and placed them with two artifical surrogate mothers, a wire mesh â€Å"mother† and a cloth â€Å"mother† one was not so nice to cuddle and the other ( cloth mother) was more soft and cuddly. . Both had tubes in which the monkeys could obtain food . the experiment discovered that the  monkeys spent more time with their cloth mother than their wire mother , which concluded that â€Å" contact comfort† was important in the development of affection. Harlow also found the attachment of infant monkeys to their surrogate in other experiments that he did . An example is that he placed a moving toy into the cage ,the monkeys reaction would be of one of fear or they would scream or cry, however if the wire mother was present it would stop , but with the cloth mother they showed initial fear but would quickly calm down when close to her and would explore the object with the security of the cloth mother . Harlows experiments showed proof that love is vital for normal childhood development â€Å"These data make it obvious that contact comfort is a variable of overwhelming importance in the development of affectional response, whereas lactation is a variable of negligible importance,† Harlow explained (1958). Ivan Pavlov classical conditional theory is based on his observations, he focused on investigating exactly how these conditioned responses are learned or acquired. Classical conditioning is often used to treat phobias, anxiety and panic disorders. It’s important to note that classical conditioning involves placing a neutral signal before a naturally occurring reflex. In Pavlov’s classic experiment with dogs, the neutral signal was the sound of a tone and the naturally occurring reflex was salivating in response to food. Behaviorism is based on the assumption that learning occurs through interactions with the environment. Two other assumptions of this theory are that the environment shapes behavior and that taking internal mental states such as thoughts, feelings, and emotions into consideration is useless in explaining behaviour. A understanding of human behaviour and development through studies of social behaviour in monkeys has relevance for general and child psychology . Especially in Harlow’s learning research it demonstrates that animals , like humans are able to learn and apply stategies to situations , so we have a better understanding on why we behave the way we do .

Free Essays on The Downfall Of Tsarism

Without Russia’s previous history World War One would not have created such discontent and wouldn’t have led to a revolution during February 1917. World War One highlighted the weakness in the autocratic system and was a contributing factor to the February uprising and thus the fall of the Romanov rule. The impact of the First World War was a key factor in the downfall of Tsarism as it created enormous pressure on the Tsar. However there were also a number of other factors which too helped to destroy the Tsarist state including the fact that Nicholas II was ill suited to the role which he was poorly prepared to face. However Nicholas II’s ability was not in question because he was next in line and whether he was fit for the challenge was not an issue of concern. One of the weaknesses of a hereditary system such as that of Tsarist Russia is that it does not rely on the ability of the person it instead depends upon the line of inheritance. Nicholas II, the last Tsar of Russia was ill-suited to the role of Tsar and hence found the responsibilities it brought challenging and difficult to handle. For generations Russia had ruled by the system of autocracy that is rule by one person as the see fit. Therefore the decision to enter the war was purely a catalyst which helped accelerate the collapse of a system which was beginning to look outdated by the 20th century. The personality of Nicholas II was not however the only factor in the downfall of Tsarism in 1917. The growth of industry and with it new industrial classes both middle and working class exaggerated the division between those citizens with power and those without. The demand for a measure of parliamentary democracy was growing which put the Tsar and his supporters from the landed aristocracy under increasing pressure. However the demand for democracy in the form of a parliament was only growing from a small minority of the middle classes and the liberals who looked at wha... Free Essays on The Downfall Of Tsarism Free Essays on The Downfall Of Tsarism Without Russia’s previous history World War One would not have created such discontent and wouldn’t have led to a revolution during February 1917. World War One highlighted the weakness in the autocratic system and was a contributing factor to the February uprising and thus the fall of the Romanov rule. The impact of the First World War was a key factor in the downfall of Tsarism as it created enormous pressure on the Tsar. However there were also a number of other factors which too helped to destroy the Tsarist state including the fact that Nicholas II was ill suited to the role which he was poorly prepared to face. However Nicholas II’s ability was not in question because he was next in line and whether he was fit for the challenge was not an issue of concern. One of the weaknesses of a hereditary system such as that of Tsarist Russia is that it does not rely on the ability of the person it instead depends upon the line of inheritance. Nicholas II, the last Tsar of Russia was ill-suited to the role of Tsar and hence found the responsibilities it brought challenging and difficult to handle. For generations Russia had ruled by the system of autocracy that is rule by one person as the see fit. Therefore the decision to enter the war was purely a catalyst which helped accelerate the collapse of a system which was beginning to look outdated by the 20th century. The personality of Nicholas II was not however the only factor in the downfall of Tsarism in 1917. The growth of industry and with it new industrial classes both middle and working class exaggerated the division between those citizens with power and those without. The demand for a measure of parliamentary democracy was growing which put the Tsar and his supporters from the landed aristocracy under increasing pressure. However the demand for democracy in the form of a parliament was only growing from a small minority of the middle classes and the liberals who looked at wha...

buy custom America in Vietnam essay

buy custom America in Vietnam essay In the 1950s, America through its domino theory had wanted to turn all the countries around it into communist. This is when its influence up on the domino theory started in Vietnam. However, this actionwas met with high criticism. To be more influential in Vietnam, by 1955 America sent military special advisors to South Vietnam. The numbers of special advisors were increased to 1,500 in the 1961. The number further increased to 16,000 by 1963(Williams, 1989). The main function of these American special advisors was to train the South Vietnamese army in readiness for war. In 1964, some two American destroyers were killed in the international waters by the Vietnamese gunboats. This made the United States senate to give the then president Johnson the power to give arm support to the Americas army in order to help it defend the freedom of American troops in the South Vietnam. In 1965, American troops landed in Vietnam and that marked the beginning of the America- Vietnam war (Williams, 1 989). With the gorilla war tactics deployed by the Vietnam soldiers, it became practically impossible for the young unskilled American soldiers (only with basic) to identify whom among the Vietnamese was a soldier who was a civilian. It worth noting that, the Vietnamese soldiers unlike American soldiers had no official or uniform war cloth and employed crude ways to fight this war (Williams, 1989). This made the American soldiers to consider everybody including the civilians a soldier. The American soldiers considered everybody as a potential threat thus fought every Vietnamese. This led to the death of innocent civilians that was facilitated by both side of the warring armies. On the other hand, The Vietnamese soldiers killed the villagers they believed were in support of American while American troops killed the villagers that they considered friendly to the Vietnam soldiers (Williams, 1989). The death of killings of the large number of civilians was seen as an immoral conduct that was i nitiated America. The America- Vietnam war at some point had been considered a massacre. Among other things, American war to the Vietnam was at some point considered unnecessary (Williams, 1989). Moreover, it had been viewed as an act of genocide as Vietnamese turned against each other, which lead to the murder of numerous civilians and subsequent displacement of millions. The killing that made Vietnameseeach otherwas perpetuated by poor and unethical United States foreign policies. Moreover, the treatments given to the war prisoners were inhuman and undermined human rights. The American soldiers subjected the prisoners (the Vietnam captured soldiers) to maltreatment and torture. This made the Vietnamese soldiers to be frustrated; thus, prompted to fight unforeseen enemies. However, this war may also be considered just in the sense that the war was not initiated with immoral intensions. It was a war to protect the sovereignty of the American people living beyond its borders. Nonetheless, it was out of guilt (Williams, 1989). If the United States of America were to involve itself inWar with Vietnam today, it would take a different course and different effects will be felt. Currently there are international laws and treaties that must be followed before a country wedges a war against another. Moreover, all the countries are protected by United Nation treaty. However, the United States has ever been a victim of not following the treaty, and gets into war with the claims of fighting terrorism. Nonetheless, killing of two Americans in another country (Vietnam) today will not send America into war with Vietnam. Nevertheless, if America forges ahead with such war, it will face international criticism of the highest order. Such war will not take America time to defeat since America has already developed sophisticated war machineries and ideas that makes its war with a country like Vietnam very easy. Buy custom America in Vietnam essay

Motivational Quotes for Teens

Motivational Quotes for Teens Great thinkers throughout history have imparted insights that can provide inspiration for teens. From the value of hard work and optimism to the importance of time, itself, these quotes can help motivate any teenager. Hard Work Theres no substitute for hard work. -  Thomas Edison It took Edison more than 1,000 unsuccessful attempts over the course of a year before he produced the worlds first commercially viable light bulb. So, the next time your teen wants to give up, tell her about the persistence and work ethic of one of our greatest inventors. There is no elevator to success. You have to take the stairs. -   Author unknown Like Edison, this unknown author is talking about the importance of perseverance and putting in the effort to succeed. Thats an important motivational thought for any teen. Optimism There is no sadder sight than a young pessimist. -  Mark TwainThose who wish to sing, always find a song. -  Swedish Proverb A teen can find plenty of inspiration from Twains eternally optimistic characters, Huckleberry Finn and Tom Sawyer. And, there are plenty of references to singing in Twains The Adventures of Tom Sawyer and The Adventures of Huckleberry Finn- an optimistic trait the Swedish proverb alludes to.   Time Time is free, but its priceless. You cant own it, but you can use it. You cant keep it, but you can send it. Once youve lost it, you can never get it back. -  Harvey MackayTime ripens all things, no man is born wise. -  Miguel de Cervantes The importance of using your time wisely can be a great motivational thought for teens. MacKay  wrote such well-known business books as Swim with the Sharks Without Being Eaten Alive,  which explained how to use your time to outsell- and outperform- others, while Cervantes, Spains greatest author, wrote about the ever-optimistic Don Quixote, a character who used his time to try to save the world. Character, Change, and Discovery To be able to practice five things everywhere under heaven constitutes perfect virtue... gravity, generosity of soul, sincerity, earnestness, and kindness. -  ConfuciusThere is nothing permanent except change. -  HeraclitusThere are two  great days  in a persons  life- the day we are born and the day we discover why. -  William BarclayThere are two educations. One should teach us how to make a living and the other how to live. -  John Adams Confucious, Chinas greatest philosopher; Heraclitus, a Greek philosopher; Barclay, a Scottish theologian, and Adams, our second president, who also helped sustain the Revolution with his brilliant negotiating skills, all talked about how life is an adventure- ever-changing, yet always providing an opportunity to learn, discover and strive to be your best self. That is certainly an important and serious thought to light a fire under any teen looking for motivation.

Is Debt Relief Possible to Poor Countries Article

Is Debt Relief Possible to Poor Countries - Article Example I will present the article from Stanford University done by Marguerite Religioso that goes to prove in her article†¦ that debt relief is possible only for some poor nations. She cited that the International Monetary fund has been continuing its efforts to come up with an instrument that would help the poor countries who are heavily indebted. Her theory of â€Å"Is debt relief a viable solution to worldwide poverty or a waste of time and money† has pros and cons which she cited in the article. To evaluate the rationality of arguments, the author cited the study done by Stanford graduate students Henry and Arslanalp who used the stock market as a reliable source of the economic indicator. The significant result of the study proved that the stock market of the countries that obtained debt relief from the Brady plan (named after the U. S. Government Treasurer) showed 60% appreciation in 1989 to 1995 in real dollar terms even before debt relief was formally accepted. This is t he period that debt relief is being studied for implementation in sixteen countries identified in Brady Plan. The study confirmed Henry’s theory that the behavior of the stock market is an accurate predictor of economic movement/ Henry says, â€Å"within a year of each country’s Brady agreement, foreign capital began flowing back in, and robust economic growth resumed† that only goes to show debt relief is beneficial. Religiose referred to the study of Henry that explains a debt relief situation that is usually happening when a country suffers temporary difficulty of debt servicing. Its creditors get to be apprehensive and quickly collect their loans all at once. Since no one could be paid at all, a complete economic standstill occurs. When some of the debts are relieved, new funds will come to stimulate growth and investment. While the basic objective of debt relief is supposed to be applied to all poor countries, Regiglioso reported that debt relief doesn†™t work for the poorest of the poor.  

IMPORTANT TO HAVE TWO GUARDS PER SHIFT AT KINDER MORGAN Essay

IMPORTANT TO HAVE TWO GUARDS PER SHIFT AT KINDER MORGAN - Essay Example rmation (2012), â€Å"Kinder Morgan monitors and inspects its pipeline system 24-hours a day from its state-of-the-art System Control Center† (Kinder Morgan: Pipeline, 2012, p. 3). Likewise, the organization enjoined the public to assist in ensuring safety and security of the noted assets through reliance on â€Å"neighbors, contractors and government and safety officials to help local field personnel protect the pipeline and identify possible damage or suspicious activity† (Kinder Morgan: Request, 2012, par. 1). It is therefore justifiable that more than one security guard per shift, particularly two security guards per shift, would man identified organization’s physical assets and perimeter due to the following reasons: (1) assets and resources to be guarded are highly volalite and flammable; very costly and any disruption due to theft, pilferage or damage would be detrimental to the organization and to the community it serves; (2) security personnel should be strategically located in diverse sites to ensure that critical risk areas are covered at all times; (3) as noted in the company’s Code of Business Conduct and Ethics, specifically under the provision of Protection of Assets, it was noted that â€Å"company property or equipment may not be removed from the premises without advance authorization from the employees supervisor. Personal use of Company tools or equipment is prohibited except in case of prior supervisory approval† (Kinder Morgan: Code, 2012, p. 17); th erefore checking and verifying approval protocols necessitate the assistance of an additional security personnel, if and when, immediately required; (4) if one guard needs to be excused at one point in time due to any valid reason (for personal hygiene or to eat, drink or take a quick and much needed snack), there is another one who could fully assume the position which was temporarily left. An organization such as KM, which reportedly discloses that safety, environmental protection, and the

Mortgage Law and the Vitiating Factors Case Study

Mortgage Law and the Vitiating Factors - Case Study Example The circumstance of evidential presumption comes to the fore when there existed a relationship of trust and confidence along with the happening of a transaction that calls for an explanation. These facts need to be proved in order to establish that there is prima facie evidence to claim that the transaction took place under undue influence. "The evidential burden gets shifted to the stronger party to counter the inference that he or she exercised undue influence on the weaker party." 1 Thus the presumption of undue influence is based on two elements; (i) existence of relationship of trust and confidence and (ii) there was entered a transaction that calls for explanation. There are certain established relationships of trust and confidence like that exists between guardian and ward, parent and child, religious leaders and disciples, doctor and patient and solicitor and client.2 With the proof of the relationship it becomes the legal presumption that there existed a relationship of influence between the parties. The relationship of influence can also be proved by the facts of the case. ... It is important that "a relationship of trust and confidence, reliance, dependence or vulnerability on one side and ascendancy, domination or control on the other side". It needs to be further proved that this relationship has made the vulnerable party agree with the course of action as suggested by the party who was dominant and that the situation was exploited fully to his/her advantage by the dominant party.3 However it is not necessary that there should be a continued existence of the state of dependence for arriving at evidential presumption.4 Therefore the important issue is the use of the influence in an undue manner and not its existence. The abuse of the trust placed by one party on another is considered critical. When it comes to the question of identifying what types of relationships give rise to trust and confidence it is observed in many of the cases people who are young and impressionable or elderly who are under some amount of physical or mental incapacity are being exploited to be unduly influenced.5 Then come the question of the measure of confidence and trust that needs to be placed on the other person. There are some distinguishing characteristics which decide the measure of trust and confidence like a duty on person A to adviser person B or the dominant position that person A possesses over person B. The dominant position may be real or potential. It is also observed that in all undue influence cases either of these characteristic features is present. However there cannot be a list of relationship that may give rise to trust and confidence since there are an infinite number of relationships that will result in trust. It is necessary to consider that whether one party has placed sufficient trust and confidence on

Class observation report Essay Example | Topics and Well Written Essays - 750 words

Class observation report - Essay Example Moreover, they were able to understand and produce simple questions and statements. This class of nine students consisted only of Latin ethnic group. Spanish was their first language. Some students were relatively new arrivals who needed some basic survival skills and others had been in the United States for over six months and never felt the need or desire to combine learning English and working at the same time. However, all of them shared the intention to learn English in order to find a decent job or to improve their language and to get job promotions. Several key factors had been put in consideration while conducting the observation for this class. The first factor was the identification of errors made by the students. The second factor was the way the instructor assessed the errors that students made during class activity. The duration of the classes was one hour and fifteen minutes each with a break of fifteen minutes. The classes were held in normal classrooms, as well as in computer labs. In normal classrooms, students focused on topics that dealt with grammar skills, speaking, and small passages of reading, whereas in computer lab, they were offered opportunity to practice through specific writing assignments, such as, how to write a CV, or the etiquette of sending E-mails for job employment opportunities, and learning a new vocabulary. Textbooks were required in these classes, however, students were provided with a lesson sheet and guidelines for every class. In the classroom, the instructor gave five incorrect grammar sentences and asked the students to identify the errors in each sentence. This was a type of warm up activity to assess what the students had learned in the previous class and to get them ready for the coming lesson. One of the given sentences was, ‘I can’t come to class the last week because I was sick’. Regarding this sentence, one thing that I found very interesting was that all of the seven students were only ab le to identify one error in the mentioned sentence and that error was the past form of ‘can’t’. They were unable to identify the missing article ‘the’ because of which they produced the sentence wrongly. The interesting finding in this observation was that students were not able to recognize all errors and repeated the same mistake while attempting to identify the errors in the provided sentence. According to students, when they were asked by the instructor why not they were unable to identify the second error, they said that in their L1 the use of the article ‘the’ in a sentence like this is considered correct. Another error produced by the students which captured my attention was regarding the way the instructors began addressing the new lesson after the warm up exercise, which was about the present perfect. The instructor started by defining the present perfect tense and telling the proper condition to use it, however, the students we re struggling in grasping that information. Therefore, the teacher provided an example in the students’ mother tongue (L1) and another one in English which was, ‘Have you been drinking’, and asked the students to pair in one group to provide some examples. He gave them ten minutes to finish this exercise. The first example the students provided was, ‘I have drunk three cups of coffee today’. With attention to the previous sentence, the reason why I chose this particular error among other errors was that the students were

Individual article analysis Essay Example | Topics and Well Written Essays - 1250 words

Individual article analysis - Essay Example How a person sees oneself along these lines helps marketers to speculate the kind of products that may appeal to the person. However, the way a person perceives oneself is often far from reality(Gration, Raciti and Arcodia 650). This paper reviews the article by the title above. Brands confer value to consumers in multiple ways(Khare and Handa 63). One way is by enhancing the personality of their user. Besides functional attributes, the non-functional features of the product may determine the consumers decision to buy or not to buy. The article under review reports the findings of the research that explored the degree to which self-concept and brand personality interact to influence how a consumer evaluates brands and arrives at purchase decisions. The research involved a number of secondary school students whose individual self-concept was measured using a scale developed by Malhotra in 1981. The respondents were then made to evaluate one out of three imaginary brands of mobile phones, rate the brand on the basis of the general quality then indicate whether or not they would buy the phone. Having set the stage, the authors proceed to define key concepts in their paper. These are self-concept, personality and Indian youth. They contend that self-concept studies have understood the concept as being multi-dimensional(Khare and Handa 64). The concept enables the consumer to evaluate oneself under different circumstances. Most self-concept studies, they report, have focused on explaining why a consumer buys one brand of a product and not the other. It is crucial that marketers comprehend and appreciate the impact of self-concept, both individual and social, on purchase decisions. Self-concept studies have been based on the hypothesis that the way a consumer sees oneself influences the types of brands they buy. Brand personality entails giving brands human characteristics. For example, a car manufacturer

Class observation report Essay Example | Topics and Well Written Essays - 750 words

Class observation report - Essay Example Moreover, they were able to understand and produce simple questions and statements. This class of nine students consisted only of Latin ethnic group. Spanish was their first language. Some students were relatively new arrivals who needed some basic survival skills and others had been in the United States for over six months and never felt the need or desire to combine learning English and working at the same time. However, all of them shared the intention to learn English in order to find a decent job or to improve their language and to get job promotions. Several key factors had been put in consideration while conducting the observation for this class. The first factor was the identification of errors made by the students. The second factor was the way the instructor assessed the errors that students made during class activity. The duration of the classes was one hour and fifteen minutes each with a break of fifteen minutes. The classes were held in normal classrooms, as well as in computer labs. In normal classrooms, students focused on topics that dealt with grammar skills, speaking, and small passages of reading, whereas in computer lab, they were offered opportunity to practice through specific writing assignments, such as, how to write a CV, or the etiquette of sending E-mails for job employment opportunities, and learning a new vocabulary. Textbooks were required in these classes, however, students were provided with a lesson sheet and guidelines for every class. In the classroom, the instructor gave five incorrect grammar sentences and asked the students to identify the errors in each sentence. This was a type of warm up activity to assess what the students had learned in the previous class and to get them ready for the coming lesson. One of the given sentences was, ‘I can’t come to class the last week because I was sick’. Regarding this sentence, one thing that I found very interesting was that all of the seven students were only ab le to identify one error in the mentioned sentence and that error was the past form of ‘can’t’. They were unable to identify the missing article ‘the’ because of which they produced the sentence wrongly. The interesting finding in this observation was that students were not able to recognize all errors and repeated the same mistake while attempting to identify the errors in the provided sentence. According to students, when they were asked by the instructor why not they were unable to identify the second error, they said that in their L1 the use of the article ‘the’ in a sentence like this is considered correct. Another error produced by the students which captured my attention was regarding the way the instructors began addressing the new lesson after the warm up exercise, which was about the present perfect. The instructor started by defining the present perfect tense and telling the proper condition to use it, however, the students we re struggling in grasping that information. Therefore, the teacher provided an example in the students’ mother tongue (L1) and another one in English which was, ‘Have you been drinking’, and asked the students to pair in one group to provide some examples. He gave them ten minutes to finish this exercise. The first example the students provided was, ‘I have drunk three cups of coffee today’. With attention to the previous sentence, the reason why I chose this particular error among other errors was that the students were

At the Brookly Museum, art helps show why black lives matter Essay

At the Brookly Museum, art helps show why black lives matter - Essay Example Resnikoff explains how some of the portraits of modern day black people provoke traditional images of medieval saints by placing them in medieval religious contexts. To support, the article refers to specific exhibits, such as the "Arms of Nicolas Ruterius, Bishop of Arras† and the â€Å"Mugshot Study†. He considers Wiley’s artwork as being similar to the ‘Black Lives Matter’ movement, which resists de-humanisation of black people and calls for racial justice. The article also refers to the differences in public view that the exhibition will provoke more public discussions of racial injustice and that it is too difficult to alter the deep-seated attitudes with one exhibition. The content of the article is relevant to the topic, which is how Wiley’s works of art on display at the museum provoke discussions among the public about the value of black lives. The choice of examples helps show how Wiley’s portraitures reinterpret traditional paintings and break the widespread images of black people. The article also refers to Wiley himself, for example, to show how the artist draws parallels between mugshots and the paintings of the 18th century. The article gives a broad review of the artwork on display by presenting the views of the author, the differing opinions of the public, and discussions of the features of specific works of art on display. References to public opinion balance the argument and evoke interest in the reader about the topic. Resnikoff, Ned. (March 2, 2015). At the Brooklyn Museum, art helps show why black lives matter. Aljazeera America. Retrieved from

White Noise by Don DeLillo Essay Example for Free

White Noise by Don DeLillo Essay White Noise is Don DeLillo’s breakout novel that won the National Book Award in 1985, catapulting the author into the elite circle of well-known postmodern writers. It deals with the main protagonists’ fear of death amidst the superficial consumerism that overwhelms America during the late 20th century. The novel follows the life of Jack Gladney, a college professor in a school known as The-College-on-the Hill. He teaches Hitler studies, a discipline he invented himself, and lives happily with his fifth wife, Babette, and his four children from different women. During this period, America is undergoing transformation wherein the nation develops strong attachment to materialistic values brought by the inevitable modernization. Jack and his wife are caught in the web of industrialization that brings complications into their lives instead of comfort. The machines, televisions, supermarket and traffic noises creates an irritating sound that continuously hums in their head, compounded by the incessant whining of consumerism. The momentary luxury they get from many various products is replaced by emptiness that lingers with them for a long time, and during this period, the protagonists develop a peculiar fear of dying. In this early part of the book, Chapters 1-14, Jack’s fear of death is gradually revealed; it has been lurking in his mind as he observes that his life seems going too fast for him. Here, Jack’s fear of dying is seen as not a because of the physical pain brought by death or the terror of being thrown into the eternal flame of hell; rather, he is afraid to die because he cannot leave everything behind. He earned his success. He worked hard to establish a prestigious status in his school, even going as far as doing silly things, like wearing elaborate robes in the school campus, just to solidify his credibility. He cannot allow a mere dying to cut him from the glory he is enjoying on earth. Besides, he has a loving wife and healthy children that he is sincerely proud of. The first fourteen chapters do not show the entirety of the book, but they are enough to portray the patience of Jack as a father to his children and his dedication as Babette’s husband, despite his previous four marriages to different women. All these cause him to dread death even more. This paranoia becomes a disturbing spectre that influences his judgments and rendering him inefficient at times. He tries to find strength in Babette, who Jack describes as ample and reliable woman. In fact, Jack favors Babette over his previous wives because of her strong character. However, it turns out that Babette, too, is afraid of dying. Suddenly, their marriage is consumed by the spectre of death. They often talk about it over dinner and in almost every occasion. The question of who is going to die first is prevalent in most of their conversations, and soon enough, the topic becomes a part of their daily interaction. The issue has been looming in their thought all along, and when it is brought into open, things change between them and in their family. They become more preoccupied with the thought of death than with the welfare of their children. Thier anxiety over the issue dominates most of their waking hours that they tend to set everything aside. This novel is significant to the readers. It gives a moral lesson that death is a phenomenon that should not be feared about. It has been a part of human existence and must be accepted as such. One must not dwell too much on the thought of dying. It must be understood that it happens to everyone, regardless of race, age, sex or status. Every human life ends in death and nobody can change it. Instead of focusing much on the thought of death, which gives nothing but worries and anxiety that can ruin happiness, the best thing to do is to enjoy life to the fullest. Another revelation of the story is that no material things in the world can mask the gloomy effect of death. Latest technology, impressive packaging of products and the flashiness of popular culture give momentary comfort, but they cannot conceal the terror of death. Work Cited: DeLillio, Don. White Noise. Penguin (Non-Classics), January 7, 1986.

Introduction And Company Profile Of Nestle Marketing Essay

Introduction And Company Profile Of Nestle Marketing Essay Nestles start date back to 1866, when two split Swiss enterprise were found that would later form the core of Nestle. In the subsequent decades, the two challenging enterprise forcefully delayed their businesses throughout Europe and the United States. Nestle was formed in 1905 by the merger of the  Anglo-Swiss Milk Company, established in 1866 by brothers George Page and Charles Page, and  Farine Lactee Henri Nestle, founded in 1866 by  Henri Nestle. The company grows significantly during the First World War and again following the Second World War, expanding its contributions outside its early reduced milk and child formula products. The company has made a number of corporate acquisitions, including  Crosse Blackwell  in 1950,  Findus  in 1963,  Libbys  in 1971,  Rowntree Mackintosh  in 1988 and  Gerber  in 2007. Nestles products include  baby food,  bottled water,  breakfast cereals, coffee, confectionery,  dairy products,  ice cream,  pet foods  and snacks. 29 of Nestles brands have annual sales of over 1 billion Swiss francs (about $ 1.1 billion), including Nespresso,  Nescafe,  KitKat,  Smarties,  Nesquik,  Stouffers,  Vittel, and  Maggi. Nestle has around 450 factories, operates in 86 countries, and employs around 328,000 people. It is one of the main shareholders of  LOreal, the worlds largest  cosmetics company. Nestle has a primary listing on the  SIX Swiss Exchange  and is a element of the Swiss Market Index. It has a secondary listing on  Euronext. In 2011, Nestle was listed No. 1 in the  Fortune Global 500  as the worlds most gainful business with a market capitalization of $ 200 billion, Nestle ranked No. 13 in the  FT Global 2011. . As nutrition, health and wellness company, Nestle, is committed to the improvement of value of life by helping community in which it operates to meet basic and necessary human needs. The competitors are glaxosmith con, Britannia, rei agro, kwality dairy, lakshmi energy, heritage foods etc. Over the years Nestle has used its resources, skills and technology to help find solutions to the many socio-economic challenges facing communities. Many of the communities are confront by challenges such as poor cleanliness, lack of clean water, poverty, diseases, underfeeding, food security and many others. Mission: Positively influence the social environment in which we operate as responsible corporate citizens, with due regard for those environmental standards and societal aspirations which improve quality of life.   Vision: To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products. Company profile: Nestle India Ltd, one the biggest players in FMCG segment, has a existence in milk nutrition, beverages, prepared dishes cooking aids chocolate confectionery segments. The company is unavailable in the food business. The food business incorporate product groups, such as milk products and nutrition, beverages, prepared dishes and cooking aids, chocolates and confectionery. Nestle India manufactures products under brand names, such as Nescafe, Maggi, Milky bar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea. The company has also introduced products of daily utilization and use, such as Nestle Milk, Nestle Slim Milk, Nestle Fresh n Natural Dahl and Nestle Jeera Raita. The companys brands include milk products and nutrition, prepared dishes and cooking aids, beverages, and chocolates and confectionery. Their milk products and nutrition includes Nestle Everyday Dairy Whitener, Nestle Everyday Ghee, Nestle Milk, Nestle Slim Milk and Nestle Dahl. Beverages Include Nescafe Classic, Nescafe Sunrise Premium, Nescafe Sunrise Special and Nescafe Cappuccino. Nestle India is a secondary of Nestle S.A. The company has attendance across India with 7 manufacturing facilities and four branch offices extend across the region. The four branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The companys four factories were awarded the internationally predictable external certification ISO 14001 for adherence to environmental processes and OSHAS 18001 for Health and Safety. In the year 2008, the company launched Nestle Nesvita Pro-Heart Milk with Omega-3 in Mumbai. Nestle Nesvita Pro-Heart is part of daily diet and has Omega-3 heart friendly nutrients scientifically known to help manage cholestrol. As part of their ongoing dedication to offering best in class nutrition products to Indian consumers, the company launched NESTLE NAN 3, a follow-up formula for older infants. During the year, MAGGI PICHKOO Tomato Ketchup was launched in a unique easy to handle day pack to drive affordability, taste and convenience for a larger number of consumers. Milestones achieved CNBC Awaaz Consumer Awards has honoured  Nescafe  as the most preferred coffee brand. Business  India  has rated Nestle  India  as No.1 on Return On Capital Employed amongst Super 100 companies. In 2011-2012 Nestle India was awarded the Best Exporter of Instant Coffee, Highest Exporter to Russia and CIS, Highest Exporter to Far East Countries. Recent developments The company has introduced products in milk segment for daily consumption and use such as  Nestle Milk, Nestle Slim Milk, Nestle Fresh n Natural Dahl and Nestle Jeera Raita. Growth of nestle In 2008 profit growth are increase 29.06%, in 2009 profit growth are increase 22.64%, in 2010 profit growth are increase 24.99%, in 2011 profit growth are increase 17.45%, in 2011 profit growth are increase 11.06%. In 2008 sales are increase 23.40%, In 2009 sales are increase 18.62%, In 2010 sales are increase 21.94%, In 2011 sales are increase 19.76%, In 2011 sales are increase 10.83%. Nestle company continues to maintain high operating margins at around 21%. We believe low volume growth resulted from lower off-take by canteen store departments, which sustained to result in slower growth across industry. Depreciation provisioning has increased by approximately 86% due to aggressive capacity addition by the company in the last one year.   The lower net profit growth is also due to a reduction in the tax benefits enjoyed by the company at its Pantnagar plant in the March 2012 quarter. net profits expanded just 9 per cent in the March 2012 quarter; growth in the March 2011 quarter stood at 27 per cent. The Nestle scrip closed at Rs 4,938.10 up by 0.92% while the Bombay Stock Exchange marginally declined by 0.33% to close at 17,151.29. In 2010 operating profit are 1015.39 crore, In 2011 operating profit are 1245.42 crore, In 2012 operating profit are 1537.96 crore. Nestle company every year increase the profit because of the customer are purchased from the different product in the market. Customer are satisfied for the all the products. Product Milkmaid Milkmaid A partly skimmed sweetened condensed milk, nestle milkmaid is a versatile product and excellent as a dessert ingredient. With milkmaid, you can whip up lip-smacking desserts for your family in the shortest possible time.   Lactogen Lactogen We supply milkoplex bolus which helps in stimulating the milking power of psychologically disturbed milch animals such as cows and buffaloes. Some of the psychological conditions for which milkoplex blous is used in animals. Nestle Cerelac Nestle Cerelac Our range is highly hygienic and has excellent strength that prevents the food from dust, moisture and other contaminants, thereby increases shelf life. Further, our range is available in different finishes and at most affordable rates to the clients. Nestle Nescafe Nestle Nescafe We are engaged in offering Instant Nescafe Premix, which is prepared by just adding hot water. It is instant to prepare, and additional sugar or milk is not required. We procure these instant Nescafe premix from reliable vendors of the market, keeping in mind the varied requirements of our clients. These are made using perfect proportions ensuring rich taste and pleasant aroma. Nestle Munch Nestle Munch We offer instant chocolate premixes which is of high standard. Recipe based exotic beverages to have an intense lingering experience. We manufacture the most luscious and refreshing Instant chocolate Premix. We use meticulously selected chocolate to create the most natural coffee flavor. As the name suggests, this coffee premix is very convenient to use and provides great taste. Nestle Kitkat Nestle Kitkat Chocolate is the choicest food item among people for celebrating various occasions and parties. Using pure milk these chocolates are made which are blended with dry fruits to bring a delicious and crunchy taste. These chocolates are further finished with square shaped cakes and are packed using quality packaging materials which keep them fresh hygienic for a long period of time. Nestle Maggi Nestle Maggi As a reputable trader, we are always ready with fresh stock of the best quality Maggi Masala Noodles. We provide Maggi Masala Noodles to popular outlets in India and other retail shops. Moreover, Maggi Masala Noodles are always in demand in the market. Nestle Nestogen Nestle Nestogen Contents : Per 100g: Fat 23.9 g, linoleic acid 3.65 g, linolenic acid 467 mg, docosahexanoic acid 44 mg, protein12.5 g, carbohydrates 58.2 g, minerals 2.4 g, sodium 155 mg, potassium 495 mg, chloride 305 mg, calcium 475 mg, phosphorus 305 mg, magnesium 33 mcg, manganese 45 mcg, moisture 3.0 g, vitamin A 1,500 IU, vitamin D 230 IU, vitamin E 6 IU, vitamin. K 40 mcg, vitamin C 50 mg, vitamin B1 0.35 mg, vitamin B2 0.75 mg, niacin 5 mg, vitamin B6 0.37 mg, folic acid 45 mcg, pantothenic acid 2.2 mg, vitamin. B12 1.5 mcg, biotin 11 mcg, choline 50 mg, inositol 25 mg, taurine 40 mg, carnitine 8 mg, iron 6 mg, iodine 75 mcg, copper 0.3 mg, zinc 3.7 mg, selenium 5 mcg ,498 kcal. Production department Production process: Milk collection: Milk collection system of nestle milk pak is excellent. According to this system milk is collected farmer area of about 72000 km. Village milk center 2273 Sub centers 583 Main centers 23 Nestle acquire milk directly few farmers, there is no middle man. On molk centers price is milk is paid according to percentage of fats. If the quality of fat is less than required (6%) than price will be accordingly. in milk collection centers temperature of milk is kept at 4 C. Reception: From milk collection centers milk is collected and deliver to factory daily seal of tankers are correctly decided. Receiving capacity of milk is 60000 liters. Standardization: All the animals are different composition of fats in their milk in different seasoners. Standardize milk according to the recipe milk is given temperature of 72 c for 15 second to reduce bacteria in milk, this process is called thermization life of milk is increased by this process and standardization composition is fats. Decreaming: In this process of descreming solid non fat and cream is divided, milk is given temperature of 60 c and 60000 rpm in de- cremer.so that dirt particles cream can be estranged Dirt is drained after 30 seconds milk is send for further processes. Pasteurization: In this process milk is heated at 92 c for 5 seconds to remove remaining bacteria. After pasteurization milk to treated for conversion into powder. Evaporation: Low hit treatment: Milk is intense at high pressure of 889 mille bar so that is start boiling at about 70 c. 4 effect folling film: Milk is evaporating in 4 consequence system. Milk is evaporating about 56%, 62%, 67% and 75% after 1 st, 2 nd, 3 rd and 4 th effect respectively. Spray drying: In this process there are 5 creative high pressure nozels which exert high pressure on milk after that their which exert high pressure on milk after that that area about 50% water and 50% solids in milk. Cooling: After spray drying there is a cooling process, in which powder is cooled before storing. Packing: Milk is packed in different packing according to the weight required, form tote tilting station from selling. Marketing department Product: Milkmaid Lacto gain Nestle cerelac Nestle Nescafe Nestle munch Nestle kitkat Nestle magi Nestle nestogen Price: product price milkmaid 30 Nestle kitkat 30 Nestle magi 40 Nestle Nescafe 50 Nestle munch 20 Distribution channel: manufacturer agent distributor retailer end customers Segmentation: Geographic segmentation: It is compare the spending levels, income levels, employment levels and buying lifestyle. Demographic segmentation: This refers to ways of separating people according to age, gender and income. Psychographic segmentation: There are no. of important issue to not regarding the use of socio economic groups. They refer to the head of household. They do not refert to income levels. Behaviouristic segmentation: It is considered consumer behavior patterns. Human resource department HR policy: This policy encompass those strategy which represent a sound basis foe competent and helpful HR management in the nestle group of around the world. They are in spirit supple and vibrant and many require modification to a variety of situation. Therefore its execution will be stimulated by sound decision fulfillment with local market laws and common sense, taking into account thee explicit framework. These HR policies are address to all those who have a dependability in organization people as well as to HR professionals. The nestle management and headship principles include the guidelines inspiring all the nestle employees in their action and in their dealing with others. Employment: The commercial business principles outline the companys promise to fully support and to respect a series of principles and international convention regarding employment rights. Nestle provides working environment which protects the health and welfare of the employees according to the highest reasonable standard of safety, hygiene and security. Each employee should not only care for her own safety. Nestle favors a policy of long term employment. Whenever, an business cannot be maintained within the nestle specialty, reasonable step will be undertaken to avoid overall loss of employment by identifying external business willing to take over activity from nestle. Work life balance: Nestle is prepared to support employees who wish to taken an active part in the life of the society or by pretentious farm duties in professional, civic, cultural, religious organizations is being understood. Nestle consider that the employees private and professional life should have a good balance. Nestle encourages bendable working condition whenever possible and encourage its employees to have motivations outside work. Industrial relations: Nestle upholds autonomy of relationship of its employees and the effective gratitude of the collective bargaining. IR are a clear responsibility of local management and will be handle at the suitable level: first at site level (factories) consequently at regional level. Relation with union established under strict observation of national law, international commendation to which nestle has to a voluntary basis stated in the corporate business principles. Nestle will ensure that direct and frequent communication is established with its employees, both union members and non- members, as mention in the nestle management and leadership. HR organization: The fact that Nestle is more people and product than systems leaning is reflecting in the way HR is functioning and is organized. Processes and systems as well as professional HR tools are there to support HR management but never to the damage of the human dimension. The HR function should report to the manager accountable for a defined operation (Region, Market, Country, and Factory) with a functional relation to the market HR according to the size of that operation. The HR manager should not only have the skills and competencies from a simply professional position but also have the behavior and the influence to be a dependable partner to her/his contemporaries. HR function should certainly provide perfect organizational hold. Information technology department On a day to day basis, our systems give the essential edge to significant, highly complex business functions across everything from logistics to manufacturing, human resources, finance and sales. Its therefore fundamental that we stay supple in order to allow each business group to counter to quickly shifting market circumstances whilst maintain high standards of dictatorial and internal fulfilment. A demanding IT career which is as much about service management and delivers efficient cost-effective services as it is about technical knowledge. It will entail you to drive out needless cost and complication and pre-empt problems through end-user education and a right-first-time mentality. In return, youll be joining an IT team widely documented as the aptitude pool for technical specialist and senior managers throughout Nestles global operations. The opportunity to take your career to a global level and work with the latest configurations from vendor. Plus youll get to say that you helped facilitate the worlds leading nourishment, healthiness and wellness of nestle company. Swot analysis Strength: Brand image Marketing strategies established by the innovative Financial, marketing and sales strategies are formulated by gauge the interrupted research Approved out of moderator market trend. It is a large scale organization, with plentiful funds and has the ability of acquire weaker Firms by throw out of competition. E.g. growing sales and profits, quality products, skilled Labor, educated staff, solid financial position. capability to control strong product name to generate sales Talent to modify product to the local market situation. physically powerful worldwide operation with diversify income base investigate and expansion capability The world biggest processed foods and beverages company constantly introduce new products for its Indian customers on a numerous basis, thus Growing its product offering. Parent support:   Nestle India has a strapping maintain from its parent company, which is the worlds largest process food and beverage company, with a attendance in almost every country. The company has entree to the parents enormously victorious international piece of paper of products and brand. Brand strength: In India, Nestle has some very strapping brands like Nescafe, Maggi and Cerelac. These brands are almost standard to their product category. Product innovation: The nestle company has been always introduce new products for its Indian consumers on a common basis, thus increasing its product contributions. Weaknesses: Escalating instance of product recall obstruct brand equity The target market of nestle milk pack is upper middle and high class because lower middle and Reduced class can not pay for to buy milk due to its best value Main weakness is milk pak that there are special companies of milk but the name of nestle Milk pack is forever position in the last because of low advertising and marketing of the Product. Supply chain: The company has a compound supply chain management and the main matter for Nestle India is traceability. The food processing industry requires high standards of cleanliness, quality of safe to eat input and workers. The uneven nature of the Indian market place complicates things more. Exports: The domestic business posted a 13.7% growth in net sales to Rs. 1866 cr. However, exports register a 1.1%decline to Rs. 118 cr although a strong 56% increase in exports to third parties due to 24.5% decline in exports in affiliate. This constitutes a big portion of the total exports to a single location. Historically, India has been a very unbalanced market for Nestle, and its overall performance takes a hit often due to this factor. Mature markets: Nestle is incoming to markets that are already mature and can give a rough struggle to new entrants in the market. Plain yogurt: Nestle plain yogurt has proved to be a nestle weakness because it has been unable to make its market place in India, but nestle by analyze the responsive areas can rise above its weaknesses. Less consumer research in few areas. Opportunity: conversion to a nourishment and well being company Focus on rising and budding saving booming out at home company possible to enlarge to minor towns and geographic product recognition rule can be adopt to increase sales Expand by modification the taste of the sufficient towards product. Healthy food market Asian market Expansion: The company has the possible to expand to smaller towns and other geographies. Existing markets are not fully tap and the company can increase occurrence by stabbing further. With Indias demographic profile shifting in favor of the uncontrollable class, the per capita utilization of most FMCG products is likely to grow. Nestle will have the intrinsic advantage of this trend. Product offerings  : The company has the option to expand its product sheet by introducing more brands which its parents are famous for like breakfast cereals, Smarties Chocolates etc. Global hub: Since manufacturing of some products is cheaper in India than in other South East Asian countries, Nestle India could become an export center for the parent in convinced product category. Threats: reduce chocolate interest Water fulfillment issue consequential in penalty payments Macro economic factors allegation of unprincipled trade Market section growth could draw new entrant Taste of consumer has already developed which is hard to change. Inflation is getting higher and higher so the purchase power of the people is decreasing day to Day basis. Competition: The company faces huge struggle from the organized as well as the unorganized sectors. Off late, to loosen its trade and investment policies to facilitate the country to better function in the globalised wealth, the Indian Government has condensed the import duty of food segments thus increasing the fight. Changing consumer trends: Movement of enlarged consumer spends on consumer durables resulting in lower expenses on FMCG products. In the past 2-3 years, the performance of the FMCG sector has been uninspiring despite the economy growing at a straight speed .Although, off late the state has been improving, the confidence on monsoon is very high. Sectoral woes: Rising prices of raw materials and fuels, and sequentially, increasing wrapping and manufacturing costs. But the companies may not be able to pass on the full encumber of these onto the customers. Michel Porters Five Force Model http://t2.gstatic.com/images?q=tbn:ANd9GcQCqo8SyDfdR3pTZWlc2JNAeu_q5NdDJPSrL1hW3R9f-qEszGcc Threat of new entrants: The threat of entry depends on the existence of entry barriers and the attendance of new entrants to a food processing industry naturally bring to it new competence and the want to increase market share. The threat of substitutes exists most acutely when the price of a similar product in the marketplace go losing. As more substitutes become available, both the order for and the price of the products becomes more expandable. As the price for substitutes goes down, the manufacturer of the original product is prohibited from rising or required to lower its price. Smaller food processing companies often have difficulty obtain supermarket step autonomy for their products as large retailer charge for hole on their shelf and give precedence to the established companies who can pay for the advertising needed to produce high buyer command The nation is a major factor as if the company requirements to be a part in this food processing industry. It must be clever to face high costs for strapping competition. Moreover, the slow market growth rate for the food processing industry cause gaining between companies, resulted the barriers to entry are high with so many food processing companies and little to zero capability remaining for any more companies. The barriers to entry are obstacle on the way of possible new entrant to enter the market and complete with the incumbent. The difficulty of entering a market cans protection the incumbent alongside new entrants. Current profits are potentially higher than in a truly aggressive market, at the operating expense of their suppliers and buyers. The higher the barriers to entry, the more power in the hand of serving. Most important barriers: Capital requirements Government policy and regulations Customer channels Bargaining power of customers: Buyers are the people or organizations who generate demand in the food processing industry. Bargain power is capacity to pressure the setting of prices. Monopolistic buyer will use their supremacy to remove better terms higher profit margin at the expense of the sell. In a truly competitive market, no one buyer can set the prices. Instead they are set by supply and demand. Prices are set by supply and demand and the market reach the pareto-optimal point where the highest probable number of customers are content at a price that still allow for the supplier to be beneficial. The bargaining power of buyer is greater than: There are leading buyers and many sellers in food processing industry Product are consistent Buyers pressure to integrate backward into the food processing industry. Suppliers do not threaten to combine forward into the buyers industry. The industry is not a key supplying group for buyers, Consumers affect the food processing industry through their ability to strength down prices, bargain for higher products quality and services, and play competitors alongside each other. The bargaining power of buyers is high as there are huge tendency of new entry with new and diversity of products. Besides, consumers prefer choose products which offer lower prices. For example, Campbells soup products price is relatively 20 to 25% higher than generic brands in grocery stores, hence some consumers would choose generic brand products in the market rather than Campbells. Besides, the profitability obtained by the company is also determined by consumers. Food processing companies would be forced to lower prices if consumers believe that the prices are too luxurious as consumers be inclined to stop buying their products or button to supplements. Bargaining power of suppliers: Suppliers are the businesses that supply materials other products into the food processing industry. The cost of items buy from suppliers (e.g. raw materials, components) can have a major impact on a industry productivity. Suppliers may decline to work with the firm. Analysis of the determinants of qualified power between the manufacturer in food processing industry and their supplier is accurately parallel to analysis of the relationship between manufacturer and their buyer. The firms in the food processing industry that are the buyers and the producers of inputs that are the suppliers. The key issue is the case with which the firms in the food processing industry can control between different contribution suppliers and the comparative bargaining power of each party. Suppliers can involve the food processing industry during their skill to raise prices or decrease the quality of purchased goods and services. In case quality products the suppliers features an important factor. Due to the increase rate overall price of material has been significantly increased. Suppliers can also exercise authority on the players in a food processing industry. Supplier can grow bargaining power and can be possible threat to industry players in terms of food processing industry profits. They have the aptitude to increase or decrease the quality of products in a particular food processing industry. Supplier powerful: It is subject by a few companies and is more focus than the industry is selling to. Its product is exceptional or at least differentiates or if it has built up switching costs. The food processing industry is not an important customer for the supplier group. Threat of Substitutes Products: Those products that come from other industries and can create as a exchange for product in the fundamental food processing industry. In the area of expertise coffee industry, substitute products can be those non strong beverages such as tea, soft drinks, fruit juices and energy drinks and other caffeinated drinks. These are sources of substitute products which the customer can purchase in place of coffee. However, the only true straight substitute for specialty coffee is the basic coffee, but the basic coffee is careful to be a considerably minor quality than field an as such does not near threat to specialty coffee. The rivalry from firms of other industries which offer substitute products is strong as they are produce, supplying and serving the same food products that the food processing companies are. For example, Dunkin Donuts is in the foodservice industry and Campbell Soup Company is in the food processing industry. On the other hand, there are several possible substitutes; a cup of specialty coffee is still what consumer prefers to purchase. Product segregation and trademark icon plays an important role in this food processing industry. The field coffee product are different in many aspect from the substitute. Coffeehouses offer not only a cup of coffee but the incident of sipping the specialty coffee on a deluxe hotel. Soft drink companies and non alcoholic beverages producer are on bunch marketing, selling their product in sell stores, supermarket and departmental stores. Hence, the substitute products is not significant or is not careful a major force In the specialty coffee business, Rivalry among competitors: The rivalry among companies in the food processing industry i

Essay --

In 1973, Congress passed the Endangered Species Act (ESA) that expressed concern that many species were in danger of becoming extinct. These native plants/ animals are on the verge of disappearing forever...this act needs to save them. This act will protect and help species at risk of extinction recover. By promoting policies nationwide to help species recover that are native to the U.S., this act enforced by the U.S. Fish and Wildlife Service and the Commerce Department’s National Marine Fisheries Service (NMFS), will help make these goals possible. In order to ensure that this is possible, the ESA contains sections that encourage States to maintain conservation programs for these species at risk. There are safe harbor agreements, candidate conservation agreements, and conservation banks that are in effect in sake of these threatened/ endangered species ("Endangered Species Act"). IUCN REDLIST The main goal of the Red List is to motivate the global community to help protect species from going extinct, while we can still make a change. †ªSome plans are to improve fisheries management, monitor and minimize effects of human disturbance in breeding areas, and provide nest boxes in predator-free areas in order to help monitor reproductive success for the penguins (Red List).†¬ The IUCN Red List of Threatened Species is different each time due to the fact that the update changes the numbers of species listed in each category. Some reasons for this cause is because of various factors, including new species being added to the Red List, species being reassessed and moved into a different category of threat, and taxonomic revisions, which can change the total population of species within a group (Red List). IUCN has more than 1,... ...redible cultural asset to their land. Therefore, the Galapagos penguins are valuable, and need to be preserved. 1. Personally, a loss of any creature is a sad topic to discuss, especially an extinction. Our hopes are that this species does not go extinct in the near future. There are only 2000 of them left. There are wildlife efforts to save these galapagos penguins that must remain a necessity. By donating  £25 to the Galapagos Conservation Trust, you can adopt a Galà ¡pagos penguin. This adoption program is a UK registered charity working for the conservation needs of the Galà ¡pagos Islands (Galapagos Conservation Trust). It would be a disappointment if the last Galapagos penguin dies before any children can view them. It will be an amazing accomplishment if this species is preserved and taken off the Endangered Species List. Let's stay on the road to recovery! Essay -- In 1973, Congress passed the Endangered Species Act (ESA) that expressed concern that many species were in danger of becoming extinct. These native plants/ animals are on the verge of disappearing forever...this act needs to save them. This act will protect and help species at risk of extinction recover. By promoting policies nationwide to help species recover that are native to the U.S., this act enforced by the U.S. Fish and Wildlife Service and the Commerce Department’s National Marine Fisheries Service (NMFS), will help make these goals possible. In order to ensure that this is possible, the ESA contains sections that encourage States to maintain conservation programs for these species at risk. There are safe harbor agreements, candidate conservation agreements, and conservation banks that are in effect in sake of these threatened/ endangered species ("Endangered Species Act"). IUCN REDLIST The main goal of the Red List is to motivate the global community to help protect species from going extinct, while we can still make a change. †ªSome plans are to improve fisheries management, monitor and minimize effects of human disturbance in breeding areas, and provide nest boxes in predator-free areas in order to help monitor reproductive success for the penguins (Red List).†¬ The IUCN Red List of Threatened Species is different each time due to the fact that the update changes the numbers of species listed in each category. Some reasons for this cause is because of various factors, including new species being added to the Red List, species being reassessed and moved into a different category of threat, and taxonomic revisions, which can change the total population of species within a group (Red List). IUCN has more than 1,... ...redible cultural asset to their land. Therefore, the Galapagos penguins are valuable, and need to be preserved. 1. Personally, a loss of any creature is a sad topic to discuss, especially an extinction. Our hopes are that this species does not go extinct in the near future. There are only 2000 of them left. There are wildlife efforts to save these galapagos penguins that must remain a necessity. By donating  £25 to the Galapagos Conservation Trust, you can adopt a Galà ¡pagos penguin. This adoption program is a UK registered charity working for the conservation needs of the Galà ¡pagos Islands (Galapagos Conservation Trust). It would be a disappointment if the last Galapagos penguin dies before any children can view them. It will be an amazing accomplishment if this species is preserved and taken off the Endangered Species List. Let's stay on the road to recovery!

Statement of Purpose for Cfd

Statement of Purpose â€Å"Physicists come and go but the problem of turbulence remains. † ———- A. Liebchaber Career plans and long-term goals†¦ The â€Å"teraflops† supercomputers will become common over the next decade and with the advent of a new era in the world of parallel programming, the long cherished dream of the scientific community to get a substantially deep insight into the hitherto uncanny world of turbulence will at last take a realistic shape.The desire to become a part of this revolution, to collectively tackle the challenge expressed in the comment on top, has motivated me to opt for a career in research in the field of Computational Fluid Dynamics. In the long-term, I want to take up an exacting position, either in the academia or the industry, where I can do independent research on fundamentally challenging and technically demanding problems with an immediate relevance to the everyday world. Bearing these long-term goals in mind, my immediate objective is to work towards an M.S. leading to Ph. D. , whose importance in laying a strong foundation for a successful career in research is paramount. What I want to contribute†¦ A thorough understanding of the basic nature of turbulence and the fundamental principles governing it is at the heart of numerous key issues facing the present day scientists and engineers. But our extremely limited knowledge of this classical bete noire becomes a severe handicap when we try to address those issues.With this in mind I am determined to carry out research in the field of Computational Fluid Dynamics, as it (CFD) will help us in remarkably improving our comprehension of turbulence science. Further, I also wish to work on the control of turbulence because I reckon that one may not be able to predict the direction of the wind but one can certainly control one’s sails. What I mean is that turbulence will always remain, just that we will have to use our understan ding of turbulence to develop innovative controls that will decrease or increase turbulence, as the requirement may be.While I will try to delve into turbulence, I also wish to apply the existing knowledge to control it. We just can’t afford to wait, as we are running out of fuel! What I have†¦ I believe that the fruitful past academic and research experiences I have had, the present grooming I am going through and a focused and determined approach towards future are the main ingredients of my recipe for success in my long-term goals. Consistently the overall topper at school, I derived a special kind of pleasure from the world of mathematics and nurtured it as a hobby and not merely as a part of academics.My love for mathematics won kudos when I topped the Regional Mathematical Olympiad (RMO) from my region in class 9th (RMO is normally written in 11th standard) and went on to get 12th rank at the Indian National Mathematical Olympiad (INMO) the same year, thus becoming the youngest Indian to get the INMO Award (INMO is just one level below the International Mathematical Olympiad, IMO). To add to my good academic performance, I have background in doing research work, whose invaluable experience should help me in my academic and research pursuits in the graduate school.At college my research interests were kindled when I got an opportunity to work on â€Å"Design of Disassembly† under Prof. M. K. Tiwari. Based on the efforts of the group a paper titled â€Å"Disassembly Sequence Generation: A Petri Net Based Heuristic Approach† has been communicated to the International Journal of Production Research (IJPR) (refer resume for details). The project acquainted me with the research-oriented approach and the success fostered in me a keen desire to further explore and excel on the research front.In the summers after the junior year I joined an industrial consultancy project â€Å"Cryo-treatment of cutting tools and its effects on wear resi stance† under the aegis of the Cryogenic Engineering Center, IIT Kharagpur. Working on the project exposed me to the complexities of a real life industrial project besides honing my computational and experimental skills. Currently I am working on my senior year project on â€Å"Design and Fabrication of Thermal Mass Flow Meters for laminar and turbulent flows† under the guidance of Prof.Sunil Kumar Sarangi (refer resume for details). During my work, the interactions with fellow researchers and senior investigators have not only helped me crystallize my fundamentals and further widen my horizons of understanding real life problems and then in molding them into suitable mathematical models for simulation and analysis using CFD (we are using a lot of CFD for modeling our system) but they have also effectively taught me the importance of collaborative work.On delving deeper into CFD I realized the tremendous importance and numerous applications it has, right from hypersonic aircrafts to the flow of blood in the ventricles. The immense computational and mathematical skills needed for CFD are indeed very challenging, and compatible with my abilities and so I have decided to specialize in CFD. Why Stanford†¦ Stanford University has one of the topmost ranked graduate programs in Mechanical Engineering in terms of experienced faculty and state-of-the-art infrastructure.Of particular interest to me is the high quality fundamental and pioneering research being done at the Center for Turbulence Research (CTR) and the Center for Integrated Turbulence Simulation (CITS) for significantly advancing the understanding of turbulence physics. My special interest in CFD, therefore, makes Stanford University a very coveted place for graduate studies. I am sure that a chance to work at these centers of excellence would give me an in-depth understanding of the challenges involved in turbulence physics and would also provide me with a golden opportunity to make origi nal contributions to my field of interest.I firmly believe that I am well equipped with the necessary technical skills and adequately prepared for the kind of dedication and resolve I will have to show in such demanding research environment as the Mechanical Engineering Department at Stanford offers to its graduate students. I strongly believe that graduate studies at Stanford would be an important step towards realizing my career and research goals. Varun Rai